Co-founders Amy Swift Crosby and Josh Crosby come to BDY SQD as life-long alternative health seekers devoted to creating the optimal wellness conditions for high performance in day-to-day life.
As a brand strategist and copy writer, Amy has shaped messaging for some of the world’s most iconic brands and is a specialist at connecting people with ideas and concepts with strategies. Her passion for wellness comes from a personal interest in metaphysical thought and the power of mindset, particularly on its relationship to wellness. She is passionate about discovering new modalities and energies that support the bodies’ ability to heal and balance itself. Amy brings two decades of marketing experience to her role at BDY SQD, and leads all environmental, messaging and brand-related initiatives.
Josh Crosby is a former professional ultra-endurance athlete, Ironman World Champion competitor and World Champion rower. Josh brings an elite caliber athletic pedigree to BDY SQD, with decades of personal experience training and recovering for races. He is the co-creator of rowing based fitness programs Indo-Row™ and ShockWave, now in hundreds of fitness facilities like Equinox and Fitness First. Crosby has worked with Orange Theory Fitness as a Master indoor rowing consultant and has been the face, athletic inspiration and product tester for K-Swiss, Gatorade, Zoot, Nike, New Balance, Asics and Adidas. Josh has been a featured fitness expert on The Today Show, CNN, The Doctors, Fox News and Fit TV.